Exhibition Stand Contractors are the people who manage the projects of exhibition stand designing and building exhibition stands. There are different types of exhibition stands, which range from smaller versions to double deck stands. Exhibition stand contractors manage different types of projects dealing with making of exhibition stands. Among different types of exhibition stands, one is shell scheme. A shell scheme is based on a modular system of poles and panels that can be configured to suit, any size of exhibition stand or venue. The shell scheme system allows exhibitors to simply turn up, mount their own graphics using the walls provided and set out their equipment.
Exhibition Stand Design involves applying for a place at an exhibition. Once you have applied for a place at an exhibition and you have been given your stand number, why not let people know that you will be there. Advertise in the local newspaper, shop windows, on your website. The most important thing in Exhibition Stand Design is an ideal location at the exhibition but what good will it is if visitors are drawn away from your stand because of poor design and lack of interactivity. The design of your stand will be the key for the visitor to gain interest: after all, that is why you are there – to get people to stop, talk, look, listen, take, and buy.
Exhibition Stand Designer should keep in mind, while designing an exhibition stand that you have to speak to as many visitors, as possible. You should therefore, design your stand so that visitors get as much information and experience, as possible, in the shortest time. Many people immediately, think that the use of a video presentation is a good idea. This is true and so long that you use it, in the right context: do not make the video too long, it should be short but have the key information to make sure that the customer or visitor gets all his queries cleared, in the first go. Quite often, it can be hard to hear as the noise at an exhibition can be very loud.
If you do use video, try to blend the TV into the design and surroundings of your stand. Because exhibitions are noisy, try to deliver information with the use of visuals such as photographs, diagrams and prototypes. Do not overdo it with text displays as visitors will get bored of reading: if they want further information, they will talk to you. Exhibition stand designers can use text, as well. Put finer details and general business information into leaflets or brochures, so that visitors can read further, at a later time.
As an exhibition stand designer, hence, make sure that people can easily move around your stand without the hassle of dodging equipment and furniture. Do not think that the bigger your stand, the better: bigger stands can be harder to control. Use appropriate colouring to liven up your stand. Use large printed posters for your display walls or easy to transport and erect pop up systems which can be carried in a car. The cost of poster printing is now within everyone’s reach, and the effect is professional and used by most exhibition stand designers.